From our first conversation to rollout, I’m here to turn strategy into a clear, creative vision.
Ecommerce
and Websites
UX & Product Strategy
• Customer Journey Mapping
• Information Architecture
• Wireframing & Prototyping
• UX Copy & Messaging
• Feature Priorisation
• Roadmap
• Stakeholder Workshops
Design and Content
• Responsive UI Design
• Design Systems
• Content Strategy & Structure
• Brand Graphics & Iconography
• Design QA
Rollout
• Interaction Design & Motion
• UX / UI Testing
Branding
Brand Strategy
• Brand Workshops
• Positioning & Messaging Framework
• Brand Architecture
• Storytelling & Tone of Voice
Visual Identity
• Logo Design
• Typography & Color System
• Art Direction & Moodboards
• Visual Guidelines
• Brand Asset Toolkit
• Brand Photography
Rollout
• Go-to-Market Content
• Pitch Decks
• Presentation Design
• Social Toolkits
• Sales Enablement Materials
Team Building
Team Design
• Team Scoping
• Role Definition
• Stakeholder Alignment
Visual Identity
• Discovery Workshops
• Project Roadmapping
• Onboarding & Kickoff
• Milestone Tracking & Handover
• Quality Assurance (Design/Process)
Process
My process provides you and me a framework and structure to be creative while moving fast, align teams, and deliver measurable results.
Discovery Call
Whats happening
A short intro call where we talk about your project, goals, and challenges.
Goal
It gives me just enough context to estimate scope, give you a ball park value (+-30% up or down the real project value), spot red flags, and suggest the best next steps.
Time
Phase 1: Discovery and Strategy
Whats happening
Align around your brand, users, business goals, and technical needs. This is where we define success and strategy together.
Goal
Strategy and prioritisation of what needs to be designed and built. Every stakeholder aligned and aiming to the same goal. Provide you a final project pricing estimation.
Outcome
• Audience and KPI definition
• Success metrics & roadmap
• Responsibilities and team setup
• High-level Information Architecture
• Project Roadmap
• Features Priorisation for digital projects
• Aligned stakeholder on Value Proposition and Positioning
• Briefing
• Optional: research, creative moodboard
Phase 2: Concept & Direction
Whats happening
Translate strategy into a clear visual concept, UX direction, and structure tailored to your brand and platform.
Whether you're building a brand from scratch or launching a product experience, this phase ensures every decision is purposeful and on-brand.
Through this phase we also test the concepts with your target group.
Goal
Get alignment on look, feel, and flow—before building starts. This is valid for Branding, E-commerce and Marketing Websites
Key Outputs
• UX/IA for websites or product
• Storytelling structure & messaging
• Kick-off with the project team
• Team onboarding & tools
• Concept validation with users / customers
Phase 3: Build & launch
Whats happening
We build, test, launch—and track results. You get a system that scales, not just a nice layout.
Goal
A strong launch. A scalable product or brand presence. And real data to improve from.
Key Outputs
• Design Development ready files for digital projects
• Print ready files for brand projects
• Content & CMS specs
• QA and testing
• Measurement plan
• UI Kit
• Optional: training & handover
• Optional: Brand Guidelines
Collaboration
What should we build?
Brand
What if your brand did more than stand out? What if it helped close deals, spark loyalty, and gave your team a story they’re proud to tell? Let’s create a brand that connects emotionally, a Love Brand.
Digital Product
What if your digital product (App, Website, E-commerce) didn’t just look good, but earned trust, impressed investors, generated conversions and made your sales team’s job easier? Let’s build tools your users actually want to use.